Branding on Clothing

Laser Etching

Laser Etching can only be done on certain fabrics that are hardier such as fleece. The etcher burns away top layers of the fabric to create the effect of a tone on tone look. It is a subtle way of branding but gets the message across.


Badges are made up before on fabric and then sewn on after. This method is used sometimes so that the person wearing the garment doesn’t have the back of the embroidery rubbing against their body. This method is also popular on racing shirts for the look, and has a 2 dimensional effect. This option is often chosen when one cannot go directly onto garment such as these slippers that are pre made. But most often badges are chosen purely for the effect.

Appliqué embroidery onto clothing

If there are many stitches it is always a good idea to remove them and replace with fabric. It creates a different texture and can alleviate time on the machine. This process is done directly through the garment and it makes the fabric look like it’s part of the shirt. We use a running stitch to hold down the fabric and then the fabric is cut out. We run a thick border stitch also known as a steil stitch to hold down the fabric.

Embroidery Flat/Directly onto garment

This method of branding is very popular and clients often choose this preferred method. Designs can be complicated or simple. Designs can be embroidered almost anywhere on the garment. Although chest position is the most popular. These are golf shirts and client wanted their logo to be bold and visible.

Screen printing on Clothing

Screen Printing is a very popular form of Branding. Up to 6 colours can be used. It is the transfer of ink through screens onto clothing. Once the print has been completed, the garment has to be dried or cured so that the print does not come off in the wash.

Heat press and Embroidery

Heat press is a transfer or sticker that is transferred onto the garment using an iron or press. A combination of Heat press and embroidery was used here. Design of fish was printed onto shirt first and then lettering of famous quote embroidered around design

Dye- Sublimation Printing on clothing

Dye-Sublimation printing is a digital print for synthetic fabrics. It cannot be printed onto natural fibres such as cotton. The ink is blended with the molecules of the fabric and not printed on top like screen printing. It is a very durable method of printing and colours become colourfast and seldom run or fade. The process uses the science of sublimation, in which heat and pressure are applied to a solid, turning it into a gas through an endothermic reaction without passing through the liquid phase. The image is first printed to a special transfer paper. It is then fed through a high pressure roller heat-press which effectively turns the ink in the paper to a gas. The polymer molecules of the polyester or other synthetic fabrics softens under the heat. It “opens up” on a molecular level. The ink which has now turned to gas is transferred INTO the fabric structure which then closes up when combined with the ink. It is necessary to print on the fabric first and then put the garment together.